Newton Aycliffe warehousing and distribution centre, Stiller, has been making the most of a mixed marketing strategy.
The Aycliffe Business Park firm has been in the Stiller family for more than 60 years, with managing director and third-generation Matthew Stiller taking over the running of the company in recent years.
Stiller has a solid reputation in the transport, warehousing and distribution industry, with its pairing with Palletline and ability to offer digital solutions to customers’ logistical requirements an indicator of its impressive capabilities and initiative to grow.
With more than 300,000 sq ft of warehousing on its business park bases and a new warehousing centre currently being built, Stiller is using a mix of digital marketing and direct mail campaigns to attract new clients.
They approached long-term business associates, Thrive Marketing, two years ago about engaging companies via direct mail.
Ever since, Thrive has come up with quirky and attention-grabbing campaigns to deliver Stiller’s marketing message in a memorable and engaging way.
Often centred on sweet treats such as the recent Smarties campaign – A ‘smarter’ way to pallet distribution – the campaigns are attractive in their design and clear in their message.
These direct mail campaigns are then followed up by email and a more traditional sales call.
Matthew said: “The mailing campaigns reflect the innovative approach we’re continuing to adopt and from these efforts we’ve seen a significant response, which has resulted in new business generation as well as the return of clients we’ve previously worked with.”
The whole team at Thrive has played a part in some way to delivering these brilliant direct mail and digital campaigns.
From the content team researching and drafting campaign ideas, to the design team working out how the campaigns will appear and both teams coming together to produce supporting email campaigns and package the parcels with the web team’s support.
Thrive director Rachel Townsend Green said: “This has been a fantastic opportunity to realise the potential with direct mail campaigns and it’s been a real ‘throwback’ to old-school marketing, which we recognise when done well can have incredible results, as proven by Stiller’s success.”
Stiller is currently running its Smarties-based campaign, but has more campaigns planned for 2018 following previous successful results.
Thrive Marketing delivers a number of both regular and ad-hoc direct mail campaigns for clients in the North East, which has inspired the organisation to start delivering its own in 2018.
Rachel added: “We are a digital-focused agency at heart, but by combining both new and old we are having great successes for clients, as well as ourselves, so we will be sending our second campaign of 2018 in May – keep your eyes peeled!”
• If you’d like to find out about the impact of direct mail and what Thrive can produce for you, visit www.thriveability.co.uk.
