Tech firm Excelpoint welcomed four college students to their Aycliffe Business Park offices as part of marketing work experience week.
Maja Kowalska, Hannah Board, and Jessica Cowan from Darlington’s Carmel College Sixth Form spent the week at Excelpoint’s offices at The Work Place, allowing them to gain invaluable insights.
With aspirations to pursue apprenticeships and higher education in marketing and business, their work experience week became a pivotal step in shaping their paths toward success.
Maja, Hannah, and Jess eagerly immersed themselves in the work experience, acquiring a versatile skill set through their tasks of creating blogs, writing press releases, photography, market analysis, data collection, and creating and uploading social media posts while attending marketing, branding, and team meetings.
The depth of experience gained has enriched their learning and professional development.
Maja said: “One of our main accomplishments was the creation of a blog, focusing on the topic of no-code software, proving insights into its importance and the benefits of it in today’s business world.”
Hannah said: “We had the opportunity to create a social media post about the blog, selecting relevant imagery and sharing it across Excelpoint’s social media platforms.”
And Jessica added: “Following a session learning about the role of PR, we showcased our journalism skills by crafting a compelling press release highlighting the success of a consultancy apprentice within Excelpoint and worked with the apprentice to produce photography to go alongside the piece.”
Showing professionalism and confidence, the students collaboratively updated the Excelpoint head office staff on their progress during a business meeting and have developed many skills such as communication, teamwork, cooperation and coordination, time management, and organisation to help them in the future.
Loraine Henderson, chief marketing officer at Excelpoint, said: “This is the first time we have taken students for a week’s marketing experience as previous engagements have been for positions across our technical teams.
“I cannot emphasise enough the value of welcoming the students to Excelpoint.
“Throughout the week, they have contributed considerably to the marketing team’s objectives with their efforts, and their work has been of an excellent standard featuring across our website, social media, and business press.
“They have shown dedication, teamwork, adaptability, and professionalism within the workplace.
“They are a credit to Carmel College, and I hope they have taken away many learnings and aspirations during their time but, importantly, enjoyed the experience.”
If you are an educational establishment interested in learning more about Excelpoint and the opportunities available to students through practical and work-related experience, call Loraine Henderson at 01325 375930 or email [email protected].
